Hi, I’m Kellie Overton—creative director, brand whisperer and marketing nerd. With over 15 years of experience, I’ve helped brands of all shapes and sizes find their voice, tell their stories and connect with the humans they’re trying to reach.

I’ve led incredible teams at places like BarkBox, Equilibria and POPSUGAR, launching everything from national broadcast campaigns to bold brand activations and scroll-stopping social content. Whether I’m concepting a big creative pitch or deep in the weeds on production day, I bring heart, humor and high standards to everything I touch.

My work lives at the intersection of storytelling, strategy and smart design—and I’m passionate about building inclusive, collaborative creative cultures where people feel supported, inspired and excited to do their best work.

When I’m not in brand-building mode, you can find me chasing my toddler, hanging out at Le Village (a coworking space for modern parents), painting minifigs or binge-watching a good crime drama. (Also: sour beers, BBC dramas and Geralt of Rivia in a bathtub.)

So, welcome. Take a look around—and if you think we’d make a little magic together, let’s talk.

What I Do

Creative Direction
Team Building
Brand Marketing
Creative Services
Production

Brands I Love

Subtl Beauty
Lucy & Yak
Kizik
Image Comics
Bambu Lab